— Importfood.net Helps Swedish Brands Take Root in the Chinese Market
Background: The Full Story of Trust Behind a Group Photo
On March 13, 2017, our company hosted a significant meeting. Mr. Anders Pettersson, CEO of Sweden‑based AP Handelshus AB, accompanied by his assistant Mr. Roger, flew all the way from Sweden to Shantou for an official visit to Import Food Network.
They brought samples of premium Nordic food products including Danish chocolate, Swedish beer and cheese. They held in‑depth discussions regarding the development of these products in the Chinese market. Mr. Roger noted that they discovered Import Food Network via Google Search, which opened up business opportunities for their products to enter China. They were seeking experienced, capable Chinese partners to support their market expansion. The CEO’s personal visit fully demonstrated the company’s high regard for this cooperation, as well as its sincere intention to work with Import Food Network to successfully launch their products in China.
This solemn commitment spanning tens of thousands of kilometres constitutes the most valuable foundation of trust in cross‑border trade.
Execution: Seamless Hand‑off from High‑Level Decisions to Dedicated Follow‑Up
After the meeting yielded a letter of intent for cooperation, all subsequent liaison, verification and implementation work was conducted directly between Mr. Roger and the Import Food Network team.
This model — high‑level leadership sets the strategy, dedicated staff drives delivery — guaranteed an efficient, smooth cooperation process:
More efficient communication: As the single point of contact, Mr. Roger was fully versed in all cooperation details, preventing information distortion and misalignment during hand‑offs.
More professional implementation: Mr. Roger took deep part in sorting and translating product documentation, dispatching samples, screening target distributors and conducting initial outreach, working in close synergy with our team.
Timelier feedback: All market insights and project progress were relayed accurately and promptly to headquarters in Sweden via Mr. Roger, furnishing solid support for subsequent decision‑making.
Results: Precision Matching, Connecting Every Product to Its Ideal Market
Drawing on targeted analysis and resource matching by the Import Food Network team, AP Handelshus products were successfully launched in China:
‑Swedish Cheese: Endorsed by pure Nordic milk sources and distinctive flavour, it was matched with an imported‑food distributor in Harbin. Northeast China boasts high consumer acceptance of dairy products. This distributor operates mature cold‑chain logistics and supermarket channels, delivering robust support for cheese sales.
‑Swedish Beer: Selected through platform data and targeted invitations, the product was partnered with a professional imported‑beverage operator in Beijing. This importer maintains well‑established networks across North China covering restaurants and premium supermarkets, enabling precise access to target consumers and bringing authentic Nordic craft brews to Chinese buyers.
Beyond these two lines, other samples such as Danish chocolate supplied by AP Handelshus drew numerous proactive inquiries from prospective buyers through Import Food Network’s online showcase and “Marketing Assistant” service. The brand gradually built visibility within the Chinese marketplace.
Key Insight: Successful Cooperation Begins at the Top and Delivers through Dedicated Execution
From the CEO’s long‑distance visit, through end‑to‑end efficient coordination by his assistant, to each product being precisely placed in suitable cities and channels — we understand that every client mandate represents expectations for professionalism and hunger for tangible outcomes.
What Import Food Network delivers is years of industry‑proven channel resources and matching expertise, ensuring that every cross‑ocean trust is given its best possible footing in the Chinese market.
If you hold high‑quality overseas products and are searching for a reliable pathway into China, please get in touch. We provide end‑to‑end services ranging from market analysis and channel matching down to on‑the‑ground implementation.
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