— How One Booth Sparked a 12‑Year‑Long Global Exhibition Journey

During the autumn‑session fair that year, Imported Food Network set up a dedicated imported‑food exhibition zone to offer display opportunities for platform clients. It was at this event that we got acquainted with Interspan Canada, an international trading firm boasting abundant European and North‑American brand resources.

Mr. Wu, the China‑side principal of Interspan Canada, could not attend the show in person and only sent over product samples. Our team showcased his goods at the booth and connected with prospective buyers. We recorded information of every interested visitor and forwarded all leads to Mr. Wu based in Canada after the exhibition. Thanks to this off‑site liaison service, Interspan Canada secured multiple orders and unlocked its first gateway to the Chinese market.

With 20 booth spaces across the three‑and‑a‑half‑day event, we not only helped Interspan Canada locate domestic distributors, but also demonstrated our professional competence to the fair’s organizer.

In‑depth Commitment: From a Single Booth to 12 Years of Partnership

The 2012 cooperation was like a planted seed.

Ever since, Imported Food Network has deepened its collaboration with the China Sugar & Wine Fair. Our footprint stretched from Fuzhou to Shenzhen, Chengdu and Tianjin. Our service portfolio kept expanding — pre‑event promotion, visitor recruitment for on‑site matchmaking sessions, exhibitor pre‑show publicity and buyer invitation. Our teamwork grew increasingly coordinated.

This official recognition from the event organizer validated the value of our years‑long dedication to the industry.

In October 2024, the 111th China Sugar & Wine Fair opened at Shenzhen World Exhibition & Convention Center. Spanning 200,000 square meters, it hosted 4,000 participating enterprises. I was present on‑site once again. From Fuzhou to Shenzhen, from 2012 to 2024, twelve full years had come full circle.

Extended Reach: Beyond the Sugar‑Wine Fair, From Fuzhou to the Globe

Our partnership with the Sugar & Wine Fair is merely one example of our exhibition services.

Starting in 2009, Imported Food Network established long‑term ties with world‑renowned exhibition operators including France’s SIAL and Germany’s Anuga, serving as their key cooperative media partner. Our global network later expanded to Britain’s FHC, Hong‑Kong‑based HOFEX, Milan of Italy and more. Most of these partnerships have lasted over a decade.

Our service system has also undergone continuous upgrades. We have evolved from basic exhibition participation to a full‑loop service chain covering pre‑event publicity and buyer outreach, on‑site trade‑matchmaking organization and post‑show business follow‑ups.

Opportunities belong to those who keep long‑term devotion to their specialized field.

No one foresaw that our 2012 collaboration at the Fuzhou Sugar & Wine Fair would last for twelve years. We simply managed our booth responsibly, matched buyers and sellers earnestly, and served every visiting purchaser whole‑heartedly.

When the official newspaper of the 95th fair featured our company on a special page, we realized that consistent, thoughtful service is the finest form of brand promotion.